Howard Rheingold on Attention, and Other 21st-Century Social Media Literacies

There is a great article  by Howard Rheingold up at EDUCAUSE focusing on 21s Century Literacies.

If you were the only person on earth who knew how to use a fishing rod, you would be tremendously empowered. If you were the only person on earth who knew how to read and write, you would be frustrated and empowered only in tiny ways, like writing notes to yourself. When it comes to social media, knowing how to post a video or download a podcast—technology-centric encoding and decoding skills—is not enough. Access to many media empowers only those who know how to use them. We need to go beyond skills and technologies. We need to think in terms of literacies. And we need to expand our thinking of digital skills or information literacies to include social media literacies.

Social media—networked digital media such as Facebook, Twitter, blogs, and wikis—enable people to socialize, organize, learn, play, and engage in commerce. The part that makes social media social is that technical skills need to be exercised in concert with others: encoding, decoding, and community.

I focus on five social media literacies:

  • Attention
  • Participation
  • Collaboration
  • Network awareness
  • Critical consumption

Although I consider attention to be fundamental to all the other literacies, the one that links together all the others, and although it is the one I will spend the most time discussing in this article, none of these literacies live in isolation.1 They are interconnected. You need to learn how to exercise mindful deployment of your attention online if you are going to become a critical consumer of digital media; productive use of Twitter or YouTube requires knowledge of who your public is, how your participation meets their needs (and what you get in return), and how memes flow through networked publics. Ultimately, the most important fluency is not in mastering a particular literacy but in being able to put all five of these literacies together into a way of being in digital culture.

One Response to “Howard Rheingold on Attention, and Other 21st-Century Social Media Literacies”

  1. Tweets that mention Howard Rheingold on Attention, and Other 21st-Century Social Media Literacies « Libraries and Transliteracy -- Topsy.com Says:

    […] This post was mentioned on Twitter by Bobbi Newman and Judy Gressel, Mylee Joseph. Mylee Joseph said: Howard Rheingold on Attention, and Other 21st-Century Social Media Literacies: http://t.co/kr5EtdN […]


Comments are closed.

%d bloggers like this: