The New Libraries & Transliteracy Logo

The new log was submitted by Ruth who tweets at UtopianLibrary. She had this to say about the designs she submitted.

i worked with “transliteracy” as defined here on L&T, the macbook dictionary definition of “logo,” and the following guidelines to come up with this logo. the guidelines are from my own experience. a few are lessons i learned from my father when i entered a safety poster contest in 5th grade. those lessons stuck.

- a logo should speak its message without a whole lot of detail or explanation
- a logo should withstand time, at least until someone decides the image needs an overhaul
- logo art should be camera ready and easily/cleanly reproducible in various formats and sizes (print, digital, t-shirt, button, sidewalk chalk, skywriting)
- a logo’s color should be user’s choice and flexible

and for this specific logo…

-libraries have the tools and potential to reach globally and touch locally
-there are no symbols for the usable platforms, tools, or media that haven’t been discovered yet

and that’s pretty much it.

I would like to thank everyone who put time and effort and thought into submitting a logo, I wish we could have used all of them.