i worked with “transliteracy” as defined here on L&T, the macbook dictionary definition of “logo,” and the following guidelines to come up with this logo. the guidelines are from my own experience. a few are lessons i learned from my father when i entered a safety poster contest in 5th grade. those lessons stuck.
- a logo should speak its message without a whole lot of detail or explanation
- a logo should withstand time, at least until someone decides the image needs an overhaul
- logo art should be camera ready and easily/cleanly reproducible in various formats and sizes (print, digital, t-shirt, button, sidewalk chalk, skywriting)
- a logo’s color should be user’s choice and flexible
and for this specific logo…
-libraries have the tools and potential to reach globally and touch locally
-there are no symbols for the usable platforms, tools, or media that haven’t been discovered yet
and that’s pretty much it.